Yesterday was my first day at Communispace Corporation as an Assistant Consultant for the Idea Group. I’m very excited to join such a great company, and everyone on my team is awesome! I am also lucky to count myself as one of the first new hires in our new space; right downtown on Atlantic Warf in Boston’s very first LEED certified skyscraper.
What does Communispace do? Short answer: qualitative market research via customized online communities (sort of like an online focus group). Better answer: We help brands engage in an ongoing, personal conversation with their customers to gain insights, get feedback and explore consumer mindsets.
Communispace communities offer a place where customers get real, where the information they share can actually make a difference.
What is the Idea Group? We do a lot, but mainly we help maintain best practices throughout the company, we educate client service teams about our client’s business, support new business pitches, existing client accounts, and a lot more (I still have a lot to learn).
We’re on the 6th and 7th floors of the building, and there are no offices — it’s a totally open seating plan. Even our CEO, Diane Hessan, sits in a cubicle with the rest of us.
The whole company is “Boston themed.” Our main lunch room is called Fenway, and it’s modeled after the look of Fenway Park: red brick, green I beams, and we’ve even got a score board and seats designated “The Green Monster.” All the conference rooms are named after landmarks and towns surrounding Boston. Near me I’ve got the Hatch Shell and Boston Garden.
I graduated college with the goal of becoming an account planner at an advertising agency. Communispace is essentially an entire company of planners and I couldn’t be more excited about that. We work with more clients than you can shake a stick at. We’re growing at more than 20% a year and attacking global markets. Most importantly, the peole are great and I’m sure I’m going to have a lot of fun here.
