Selling a brick is exactly as hard as it sounds, but I took a stab at it anyways. Ogilvy and Mather held a competition to find the best salesperson in the world, the specifics, sell a brick. As opposed to a straight up pitch I went for a soft sell, telling a story about two architects who fall in love over bricks.
Making the video was a ton of fun, I really owe my friends a big debt of gratitude for helping me out in a one day whirlwind shoot. Also, it was a good exercise taking an idea from concept through execution.