There’s a ton of location data out there, some given voluntarily and others not, but regardless the question for advertisers is: what the hell are you going to do with it?
Social Media Day at Arnold revolved around Where.com, SCVNGR, Four Square, Facebook Places and other location based platforms that are all the rage these days. With a few initial years of success, the next step for these companies (and ad agencies) will be increasing the breadth and depth of their user base. Like Facebook, they’ll need to find ways to reach grandma and get her checking in at the yarn store.
There was also a camera for making your own .gif! Here’s me an Alex Pearlman, Editor and Chief of TNGG. (Our dispassionate demeanor is not an accurate reflection of the evening, we really did have a good time!)