Super sweet smells and funky music that wafted through the air, now and then a marshmallow whizzed by my head. Large crowds with sticky hands filled the streets of Union Square on Saturday for the sixth annual What the Fluff? Fluff Festival, which pays tribute to Somerville native Archibald Query, who invented the gooey, sticky spread in 1917.
This year’s festival drew an estimated 10,000 people, noshing on Fluff-themed treats, from Mama Gina’s Fluff S’more Pizza and Fluff-inspired cupcakes from Kickass Cupcakes to fresh s’mores at S’mores Code and Fluffernutter sandwiches, courtesy of the Somerville High School Music Department.
Equally as popular were the outdoor patios serving one-day-only Fluff-inspired cocktails. Among these drinks were the Fluffjito, a reworking of the classic mojito by bartender Sean Farrell, a big hit at The Independent (recipe below). The drink’s magic ingredient, Fluff infused rum, was also a key ingredient of the Fluff shots they served up, equal parts Fluff rum and peanut liquor. Precinct featured three beers donated by the Pretty Things Beer and Ale Project, based in Somerville Massachusetts, topped with a choice of hops or malt infused Fluff.
The absence of the Burlesque dancing Fluffettes that that preformed in years past was sorely noted.
Fluffjito, by Sean Farrell of The Independent
2oz Fluff Infused Rum*
1oz Simple Syrup
1oz Fresh Lime Juice
5/6 Mint leaves
Place ice in beverage shaker then add in the rum, broken up mint sprigs, lime juice and syrup. Shake well and serve over ice in a high ball glass. Top off each glass with a splash of club soda. Garnish with a slice of lime and a sprig of mint.
*Add fluff to your rum a few days in advance and filter before using.
Check out my coverage of the event on Boston.com!