Very proud of my friends at Yes.Oui.Si. for getting the Sneaker Museum off the ground. It truly came out amazing! I feel privileged to have been involved for the short time that I was — in helping with the audience segmentation for the business plan I certainly learned A LOT about sneakerheads.
“In the broadest sense, a sneakerhead is anyone who actively enjoys collecting sneakers. They love sneakers as much as a Star Trek fan loves dressing up as a Klingon and trekking to conventions. But, unlike Trekkies, they can be hard to spot. Today, almost anyone could be a sneakerhead as the community has become incredibly broad and diverse over the past two decades. Rich and poor, boys and girls, old and young, it’s clear that anyone is susceptible to the addiction to kicks that defines the sneakerhead archetype.”
This is a great video that presents a “new” way that businesses could/ should and do approach market research by engaging with their consumers. Communispace pioneered this approach and they’re still innovating 10 years later. I feel lucky to have been part of the process at Communispace realigning/ refining the company’s unique purpose and product. In short, I’m happy to say I learned from the best in the business!
“At Communispace, we believe there is a better way of doing business. For over 12 years, we have been committed to helping our clients collaborate with, and get inspiration from, their consumers.”
This past weekend I traveled to Meriden, NH for my High School’s bicentennial celebration. Lucky for me, it was the same day as my birthday! Better still, two of my good friends from KUA share the same birthday and it was the first time the June 1st club has been together for our birthdays. A great weekend and lots of fun being back on The Hilltop!
A little shameless self promotion for Suffolk University’s Political Research Center (SUPRC), the research arm of my alma mater and my former employer. I’m happy that I can say I was part of these big wins. However, most of the credit goes to David Paleologos and Patrick Beamish. Great job team!
Two of my best friends from college got married this past weekend! Adam and Teri met when we were all studying abroad in Prague in 2006. Later I was the third wheel when we all lived together in Brookline, MA. These are some pictures of the groomsmen getting ready.
“We both went to Suffolk University, but our paths didn’t cross in Boston. We met in the spring of 2006 during an honors study abroad program in Prague, Czech Republic. After exploring Europe together for five months, we decided to continue dating after returning to the United States – and the rest is history!”
Love these ads. Maybe this will change, but for now I refuse to feel embarrassed looking up. Living in such an incredible place I don’t want to miss any of it — and there’s a lot to look at up above.
I haven’t taken many pictures as I’ve been too busy having my senses assaulted and learning how to get around the concrete jungle. That said, here are a few things that have caught my eye while running for trains or brunch.
I’m supporting the Brand Hack Team that’s re-branding the multisensory production company Yes.Oui.Si. on September 26, 2012! The hack is a spectator event (it’s about showcasing the creative process). Watch live at the Revere Hotel as brilliant team of strategists, designers and copywriters to re-brand the company in just one day. Check out The Brand Hack for more details.
We are confirmed for the next Brand Hack at Revere Hotel on Wednesday September 26th! The eight hour day will take place in the back of Revere’s Emerald Lounge. The public reveal and after-party will be part of Future Boston Alliance’s ASSEMBLE series. Hackers please plan to arrive at the Revere by 8:30. We will start promptly at 9am.
So far, the Yes.Oui,Si! Brand Hack team is:
Community Engagement Strategy
Jason Pottegier [that’s me!]
Social Media Strategy
Project Management, Portraiture“
Down on Fan Pier every Thursday night the ICA is free from 5-9pm. Last night may have been a bit busier than normal as the ICA is currently hosting the the Red Bull Cliff Diving World Series and a preliminary round had just finished up when I arrived. Still, even sans speedos, the museum steps overlooking the bay packed with people just hanging out made me feel like I was in Europe. Boston is such a different sort of city in the Summer, I’m sad it’s almost over!
I came across these on r/boston today. Apparently the Pru is getting a new paint job, and the painter posted these pictures. This doesn’t really fit the blog because it has nothing to do with me, still it’s pretty cool.
“The Prudential Tower, also known as the Prudential Building or, colloquially, The Pru, is a skyscraper in Boston, Massachusetts. The building, a part of the Prudential Center complex, currently stands as the 2nd-tallest building in Boston, behind the John Hancock Tower. The Prudential Tower was designed by Charles Luckman and Associates for Prudential Insurance. Completed in 1964, the building is 749 feet (228 m) tall, with 52 floors.” via Wikipedia