Category Archives: Medium

Advertising Research: The Loneliest Profession

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Sure, it’s unlikely Don Draper could land an agency job today. Still, advertising is a practitioner-oriented field, and this has held true since the Mad Men era… but it’s the distance between university halls vs. the avenues of New York is our primary concern.

Enter the advertising researcher (and a bit of shameless self-promotion). Not to invite myself to the party, but my point is we brought cake. There’s untapped potential for bringing together the different perspectives of academic and creative by putting consumers at the center of the equation. And it’s us nerds who can help make it happen. (Read full article on Medium.com)

I write about advertising and culture from the POV of an advertising analyst for the I Love Charts collection on Medium. More at languageofbrands.tumblr.com


New Article: Advertising & Art

Language of brands_Jason Potteiger

Warhol Was Wrong About Advertising & Art:

“Huh, so you make lies for a living?” That was the first question he asked me. It was also the first time I’d told anyone I worked in advertising. I thumbed the glass of whiskey in front of me. Having landed my first internship earlier that day, at just 21 years old it was a bigger question than I realized at the time. It was a question about culture.

Commercial messages and manufactured iconography swirl with, around, between us. Thousands of brands occupy the collective consciousness and command a piece of the cultural pie. This is a story about how, and why… (keep reading on medium.com)

I recently started writing a weekly column for the I Love Charts collection on Medium. Each week I use charts (and hopefully wit) to explore the synthetic side of culture.

I’m very much looking forward to unpacking some big ideas about advertising and culture. There’s a lot to hate about advertising, but  there’s a lot to love, too–it’s just harder to find sometimes. Whether you play for Ad Busters or Ad Week, the reality is it’s there and it’s shaping us and our world.