Good advertising, it isn’t just for breakfast anymore.
It starts with the intense pressure to move product now (now!), an expression of the short-term thinking that is arguably the cancer of our time. An abundance of information fosters ambivalence over understanding — a sea of survey data, path-to-purchase diagrams and sales analytics. Soon our clients stop seeing their customers as people, their friends or their wife. But, in the end it all comes down to risk. (keep reading on medium.com)
I write about advertising and culture from the POV of an advertising analyst for the I Love Charts collection on Medium. More at languageofbrands.tumblr.com
I hopped over to Minneapolis for two days for Planning-ness, a small professional conference for Account Planners.
Two talks from the conference really stuck with me. First, “How to Communicate in a Transmedia World” by Dr Pamela Rutledge, Director of the Media Psychology Research Center. This presentation discussed storytelling from the brain’s point of view and I was reminded of the discussions of theory and cognitive science that initially peaked my interest in account planning.
Second “How to use production as strategy, and other contradictions of making modern brands” by Adrian Ho, Partner at Zeus Jones was equally standout. This talk discussed the idea that marketing projects shouldn’t be bound by the same ridged structure as say, a construction project. It was amazing to see the highly creative work that came from a design as you go strategy.
Though time was tight, I also couldn’t help but head over to the consumer mecca of the country, The Mall of America. My favorite things were the indoor rollar coasters and the huge lego statues.