Warhol Was Wrong About Advertising & Art:
“Huh, so you make lies for a living?” That was the first question he asked me. It was also the first time I’d told anyone I worked in advertising. I thumbed the glass of whiskey in front of me. Having landed my first internship earlier that day, at just 21 years old it was a bigger question than I realized at the time. It was a question about culture.
Commercial messages and manufactured iconography swirl with, around, between us. Thousands of brands occupy the collective consciousness and command a piece of the cultural pie. This is a story about how, and why… (keep reading on medium.com)
I recently started writing a weekly column for the I Love Charts collection on Medium. Each week I use charts (and hopefully wit) to explore the synthetic side of culture.
I’m very much looking forward to unpacking some big ideas about advertising and culture. There’s a lot to hate about advertising, but there’s a lot to love, too–it’s just harder to find sometimes. Whether you play for Ad Busters or Ad Week, the reality is it’s there and it’s shaping us and our world.
At FutureM in Boston last year I was lucky to be selected as a speaker for the 20/20 series. It was a wonderful experience and I got to meet a lot of very talented people.
In my talk, “This Digital Life,” I explore the impact that virtual interactions and membership in online communities have on our identity. I also touch on the changing dynamic of communication and creating culture in the digital space.
The video is 3 hours long in total, but my talk is first so you should have no trouble finding it! [1:05 – 21:45]
This is the short description of my talk at FutureM:
“A study of a millennial’s views and engagement with 21st Century brands, from Jason Potteiger, founder of Mercury Point Research and graduate of Suffolk University”
I’d like to expand a bit on that.
After the initial excitement of being selected as a speaker at FutureM wore off a bit, the reality of preparing my talk set in. I cleared my head and thought about what I want to share.
I love communication theory because I think it makes me a better Account Planner. Many of my ideas flow from deconstructing things that work and getting to the core of why. Thus, while the subject of talk will be the evolution of brands in the digital age, I’m also excited to share some ways in which I think communication theory can be employed to help us produce better work across the industry.
As an aspiring Account Planner I employ theory to better understand the consumer. People are communicating in new ways (digital natives, mobile natives, etc.). As Marshall McLuhan notes, when media technology changes not only does culture change, but how we make culture changes as well.
We entered the digital age 20 years ago, but only recently have we seen the result of this paradigm shift. What happens to culture when millions of people start talking with each other all at once? Among other things it has fundamentally changed how consumers interact with brands and how brand image is constructed in their minds.
In my talk I hope to build a bridge from theory to practice; exploring both how new technology has changed the way we build culture (especially millennials) and some direct lessons we can draw from this to build more effective ’21st century brands.’