Good advertising, it isn’t just for breakfast anymore.
It starts with the intense pressure to move product now (now!), an expression of the short-term thinking that is arguably the cancer of our time. An abundance of information fosters ambivalence over understanding — a sea of survey data, path-to-purchase diagrams and sales analytics. Soon our clients stop seeing their customers as people, their friends or their wife. But, in the end it all comes down to risk. (keep reading on medium.com)