Sure, it’s unlikely Don Draper could land an agency job today. Still, advertising is a practitioner-oriented field, and this has held true since the Mad Men era… but it’s the distance between university halls vs. the avenues of New York is our primary concern.
Enter the advertising researcher (and a bit of shameless self-promotion). Not to invite myself to the party, but my point is we brought cake. There’s untapped potential for bringing together the different perspectives of academic and creative by putting consumers at the center of the equation. And it’s us nerds who can help make it happen. (Read full article on Medium.com)